Giving meaningful gifts to your employees to show your appreciation of their hard work

I’m sure that you would agree the the two most important things in your business are your employees and customers. You know the great ones are rare and hard to find and only after you lost one do you see the impact they created to overall well being of your company. So finding ways to show them how much you value what they contribute to your success as a small business owner is of extremely high importance. If your one of my regular readers you probably have read my other post on customer value so here is the other part of the equation. If you haven’t read my primer on understanding my view points it is here.

I wanted to save this post because this is the time of year most SBO’s are looking for gift giving ideas for the most important people in their business or professional life. Finding unique and powerful way to show employee how much you value them can truly create less employee turnover and a more positive work environment than you may realize until it happens. This is truly something that giving once in the right ways can last you for the rest of the year … and next year. The power to make a difference in someones life with just a small but well thought out token is something that may last for their lifetime you never know. However it has to be WELL THOUGHT OUT _-not expensive to gain full effect. Most employers give bonuses and I say when they see the benefit to this way they wouldn’t never give a bonus again as a way to show employees you care. Why? it’s only money and it will be forgotten about two minutes after its spent so shelf life is a week max. I show you reasons/thoughts, others examples and a simple way to create your own way of starting to give thought–fully. Don’t get me wrong employees should definitely get bonuses but not a way to say thank you but rather as pay for the work they accomplished. The two should NEVER be confused with each other.

So getting back to the gifts– the personal the better shows how much you are really paying attention to them. Try your best to give memories not things. What I mean by that is anybody can get you something off a list so your goal is to be powerful and unique. You want the memory of the experience to last for the next 180 days at least. However if you do have to pick a present get them something that nobody else would think to get them. For example you notice that once every two weeks your co worker goes to the same place for lunch because they like it get them a gift certificate for two lunches at least. You save them money and they be thinking while eating those lunches.

Now for the great gifts the memories. Find favorite activities of hobbies that your employees have. Or sometimes if you find other things they are passionate about. Then give them the experience as a gift. So let me give you an example –I found out that one of my employees favorite baseball player was Tony Gwynn how ironic the same as mine. So I found out when the Padres where in Philadelphia playing the Phillies then I got us field seats. Now for the great part the surprise. When I scheduled I overstaffed he thought it was because of a big shipment coming in. When he showed up I handed him a Padres cap and said lets go needless to say he was blown away. One afternoon that YEARS later we still reminisce about.

Now he was a good employee before but afterwards if their was anything I needed he volunteered –I didn’t even have to ask. I can honestly tell you that $100 gift made and saved me a couple thousand. Now that’s not what I had in mind but after it happened I realize the magnitude of my gratitude combined with my thoughtful gift giving. When ever I do it the benefits FAR outweigh the cost. Whenever I need something my employees want to help me out because they know how much I care, how much of an impact they have and that I’m willing to sacrifice to show them that.

So the lesson is this give with your values and heart instead of just with your money and your company will grow in ways you can never imagine.

AS always if you need any ideas for your employees PLEASE email me — Tom Titlow Jr @ Tom4change@gmail.com

How can you make your customers lives easier this time of year?

we all how extremely stressful this time of year can be. However for small business owners it can create several opportunities that the benefits of can last the whole next year though. People remember the intangible things you did to create VALUE in their lives. what did you do out of the ordinary for them? What did you give they they couldn’t find anywhere else?( ex muscle relaxation through having a massage therapist on site as a free service on busy days, holding your customers gifts until they find a way to hide them or having a gift wrapping party –you supply the wrapping paper free of charge they get to wrap their presents in a fun environment where they are away from home and getting to network with other customers) I have tons of other ideas for you just email me. The overall idea is this–

In what completely UNIQUE ways can I make my customers lives more fun, less stressful and /or more productive during the holiday season?

Five guys Burgers–Audacity to increase desire

One of the greatest things about 5 Guys burgers is how in your face upfront they are. First the burgers are made literally right in front of you (imagine if your auto mechanic did that–let you watch what he was doing). Then as your waiting for your order they have at perfect eye level every review of their burgers for all over the US. What that says to me is our burgers are great PERIOD.  Remember I haven’t taken a bite yet but I saying how confident is that–how do they know if I’LL like it? I was ALMOST waiting to prove them wrong because of how OVER the top they are saying they are. I just love the concept –we are so sure you’ll like it that we are willing to show you what others are saying. By the way it’s not one magazine this display covers the whole eating area. The nice part is after you bite into one and you look along those walls  and then you realize how ABSOLUTELY right they all were.

NOW the busiest time of year don’t forget this

Most business pass or fail for the WHOLE year in the next few weeks. i’m sure that you’ve prepared for the busiest time of year. However I just wanted to share a big hint that business owners forget about or think they can live without(the Superman principle). SALES Support or Support in ANY busy area of your business during the holiday rush. Your goal is not only to have what your customer needs but to make your customers lives as easy as possible. Why? because everybody else is stressing them out.

Then there are your employees they matter most because if the are stressed it shows straight thru to your customers almost immediately. So the people you have that are supporting your frontline staff are extremely important to your success. The reason why is simple when things get crazy and hopefully they will they will be the silly putty that holds it all together. You have to make sure they are strong and cross trained in all area of your business customer service, sales, etc. So many times its the littlest things during those rushes that completely back things up  the last thing you want is lost sales this times of year . You never will get the chance again.

Great support will cover breaks, replish register tape, or answer phones when everybody is busy and the list goes on. They can’t truely make your break your best selling season.

3.75 keys to eliminating sales objections

One of the toughest parts in business is overcoming objections that your potential customer has about your products, people or your company.  So here are three general key I use without fail to save the customer.

1.Build confidence in the customer objections.Just remember that all an objection is them trying to find a reason NOT to buy. THEY WANT to buy if they didn’t they just walk away without saying anything. Most salespeople think the customer is saying no where they are trying to say yes they just need more information to back up their willingness to do so. I love objections because the customer is trying to buy what I have. It’s my job to make it as easy as possible to do so. So I always tell them I welcome objections and then when they occur I always start with ” I’m glad you brought that up” or “Many of my customers feel the same way you do….” I want them to feel good and confident for bringing up these points. Most people are scared at this time because they want to buy but they don’t want to here they aren’t able to.

2.Face the challenge head on. Customer are trying to see if you really stand behind the product because if you do then they can. ALWAYS be honest!!! If your not the customer will see it no matter how good you think you are. Make sure that if you put the objection do for now you get the customer to agree to it. Say something like ” That’s an good point you have brought up and I will get to it in minute okay?” Then make sure you do.

3.If your are ever unsure to the answer to an objection say this” That is an excellent point that I hadn’t considered,I don’t know the answer but I will find it out for you.” Then find out.

0.75 — Never make something seem less than ( ex a competitor) in order to make your product look stronger. It make your look weak and pushes their decision more toward them. They see it as you think they are better that’s why you have to knock them down you can’t compete on a level playing field.

whats the most important day in your customers lives?

The day that they were born every single year!!!! More business is done on peoples birthdays because people feel special on that day(even though they may not admit it) I know several companies that send out gift certificates to be used on peoples birthdays that make a killin. The question is –are you giving your customers the oppportunity to do business with you on their special day. They almost always come back for a repeat purchase or refer somebody etc.

B2B Sales–build your business –getting more customers

One of the things I love in business is watch the different ways businesses grow through discovering new customers. I love business owners that like to think out of the box. See a lot of business owners think that if thy advertise in the right places or market to the right people then people will show up at their doorstep. I say “maybe” but what is your back up plan if that doesn’t happen? If you don’t have a good back up plan I’ve got a successful one I have used in all the businesses I’ve had the opportunity to be a part of.

Being in outside and retail sales for many years I learned that if my customer wasn’t standing in front of me it was my responsibility to go out and find them. So I used to ask myself a series of questions in order to find my BEST customer. Notice I didn’t say just “a customer” I wanted to find the person or company that most desired my product or service. So I would imagine somebody using my product– sounds stupid but the details of the visualization were extremely helpful. Rather than explain this let me show you how I did it.

One of the companies I worked for was Sprint. I was lucky enough to get in right when people where realizing how much having a cellphone could change their life for the better. I primary enjoyed focusing on business customers when I wasn’t busy at the store. So I asked myself the most powerful question that you can ask in sales “who would benefit most from having the ability of the features that my product offers?”

Then I just sat down and wrote out a list of who and more importantly why they would be able to use my product to better their business. If I understood and could communicate the reasons why it showed them that I had their best interests in mind. What also separated myself is that I wasn’t just a salesperson rather I was someone that was trying to help them achieve their long term goals while achieving short term savings. Then I looked at the areas that I had the greatest opportunity of positively impacting the bottom line. Why did I do this? Those where the areas which I would be able to utilize my time and get them to say yes the fastest. After that I look at the who and wheres of that industry, company of division.

Who is the best person in this segment to prove my products worth to? I never looked at normal purchasing channels which really helped my success in that I never fought through red tape. So if I knew that a sales manager could make the most money I lent him out the phones for a couple of days so he could see it himself then he sold the purchasing manager on the decision. Most others started with the purchasing manager instead of the end user.

Where is the best place to find get in touch with that person? I molded my schedule to where and when was the best time for them. This was critical for me because I into place that others couldn’t access. I was always looking for the back door if you will. So if they were on the road I met them for breakfast, or I would show up at a trade show that I found out they would be attending. Needless to say I was never that guy waiting in the office for the appointment unless I absolutely needed to be.

I have this little thing I say to myself in business to business sales “If I can find the area which I can make the most difference to any business it will help me to penetrate the whole business”

How to turn customer complaints into $$$?

Your probrably asking yourself if that is really possible? I have to tell you some of the greatest fortunes ever created in business were because of this very concept. I marvel when reading of business successes that were either mistakes or came from places that the owner would have never expected. I love to see how you really never know when you go into business what the final result is going to be.

Now the first thing you need to do is to understand why this works so well then i’ll explain how amazingly simple it it to do (and its absolutely FREE). The reasons why are limitless as you will find. Lets start with this many business owner got into business because they wanted to solve a problem. When they got into business they found at many time like they where surrounded by many new problems (aahhh the struggles of the start up business). For somebody else those challenges you had will be somebody else’s business story. One of the challenges that every single business person is bound to run into is customer complaints.It how you handle these complaints or don’t that will determine the outcome of business.

Here is why simply what people are saying about you business to others is much more powerful than any marketing or advertising you may be doing. Now as painful as it may be at times you really do want to do everything in your power that if people don’t like your business or anything related to it (employees, products, or call wait times you know that this list is endless) You want to be the very first person they talk to. If they talk to a friend first you may have just lost a customer you never realize you had. So rule #1 is to do absolutely everything is your power to create open communication from your customers for any reason. Heck design a call hotline that when then call about their experiences you give them a code for free stuff( most fast food places do this look on the back of the reciepts to find out how)

BUSINESS TRUTH– people who complain care about you and your business if they didn’t they would just go somewhere else and you would never know.

1.Change your mindset from problems to presents (when you unwrap them you can make the business stronger better faster and more profitable)

2.Creating an inviting enviroment for the customer to let you know how they have been letdown by your by your products or services

3. Following up with the customer post sale to find out if they are happy or not(if you find a problem early before the customer can complain you can help the situation if you wait for the customer to say something alot of times its too late)

4 Writing down all customer complaints, ideas and reasons for returns.

5.On a montly basis go over all of them ask yourself two questions —how can I alleviate this concern for future customers? and Is there a way that I can create a solution that brings me extra income?

6. Share with others for feedback and do step 5 as often as possible (you’ll be surprised at things that you havent been able to solve suddenly have an incredible solution –repetition is the mother of all learning.

Often times a couple of customers that have the same challenges that aren’t simple fixes lead to a great new profit road.

Here is an example of how a fortune 500 company used this. IBM used to be primarily a hardware company –mainframes, servers, desktops and then some pretty complex software but they never provided adequate training for how to use it all. After losing their tails in the information age they righted the ship by LISTENING to the primary reason why customers left them. Now they are one of the largest consultants to fortune 500 companies and their revenue is being created by thier knowledge instead of tied up in all those systems. Not only did that save the company but it also brought them back to profitablity. ALL FROM FOCUSING ON WHAT THEY WHERE DOING WRONG AND TURNING IT INTO SOLUTIONS.

So take your ego out of the question and when you get a complaint or return don’t just that’s part of doing business REALLY look at the reasons why your customers are bringing this to your attention. Ask them one very powerful question “What could I do that would make this situation right for you?” You may get just give me a refund or they may end up telling you something you never realized.May there is a competitor you don’t realize is in town yet that is undercutting your price or may thay can’t stand how long they wait on hold. you’ll never know unless you ask. Remember customers want to help you to become more successful.

All you have to do is ask them— What is it going to make them happy ?

Starting a new business in a competitive industry

I had a friend walk up to me last night after I was done playing pool another passion of mine. He has seen some of the previous consulting work I had done for other small business start ups and asked me a question I get alot. So I figured I’d share this because I’m sure some of my readers may be asking the same thing.I have this idea for a business that I know other people make money at what do I do?What are you doing differently then they are to separate yourself in the potential customers mind? In other words why are people going to choose you over your competition. He then gave me a little info on what business it is  and I gave him some example that he hadn’t thought of yet. A really great question I love to ask people to help them with this concept is the oppposite minded. What need is not being met by the businesses right now that you could fill? What is it that you see other companies NOT doing that you have a passion toward?I call it looking for the gaps and if you find a gap big enough you can have a amazing business. So often though people have such enthusiam for starting the new business which I commend. They don’t stop and ask if the need is already being met. So why be one of many when you can create a new alternative? Business that ask if what can they do better than those already out their are the one with people beating a path to their door.This is a tried and true concept of the USP unique selling point. Which you find out what makes you business unique even in a crowded industry. Your businesses “voice” is what potential customers are going to use to decide if they will do business with you or not let me give you a great example of what I mean.The other day I went out to rent the movie “Wild Hogs” at Blockbuster they wanted $4.50 for a two day rental I thought that was a little crazy and didn’t know if I could watch if that night so I walked out. Before I went home I stopped at Hollywood video and they had it same price and same movie but one BIG difference to me. They had a five day rental at $4.50 BUT if I was done with it tommorow and I bought it back that would credit $1 to my account. Instead of punishing me for not watching the movie fast enough  (the late fees at blockbuster) Hollywood video would REWARD me for getting it back to them sooner BUT I the customer was in control and didn’t have too (I could keep it for 5 days it’s only a buck). So now im changing my habits because of how I felt like the getting back the rental was more important to Blockbuster than me then customers EXPERIENCE. Hollywood gets the visits first and probrably the majority of my rental income because of this shift. I made my decision because of each businesses voice and what each was saying to me.

Customer Appreciation #2-The most meaningful way to say “Thank you” to your customers

This one is really simple but still so profoundly powerful. Everybody on this planet that I have met up to this point they want to feel important and like their life while they are here has meaning. I sure as heck know I do and I have pretty good idea that you do to. So the best thing you can do for a customer might not even to be to give back to them directly. WHAT?!?! Tom you’ve lost it—I can hear you now. However hear me out you are going to be glad you did.

Let me start off this idea with an example of a great friend of mine Helen who is an animal lover or should I say activist. This woman who is in her 70’s defends the rights of animals that are being abused by their owners because they can’t defend themselves. <On a personal note–She is the reason that when I found a kitten that was left to die by her previous owners I was NOT about to let that happen and she’s healthy and on my lap as I type this>. Now this woman’s passion on the subject was simply amazing to me and helped me to open up my view of the world. She is one of those people that is so giving she would never even think of having you buy her a present.

I wanted to show her how much she meant to me (no I didn’t buy her a cat LOL) I gave a donation to the organization that helps animals in need the SPCA in her name. When she got the thank you from that she was on the verge of tears. She said “Tom that is the most thoughtful thing anybody has ever given me –THANK YOU”. I might add whenever I’m in her company and probably more when I’m not and I meet one of her friends she says this is my friend Tom Titlow and listen to what he gave me she there by launches into the story of that gift. Did I do it to draw attention? NO. Did I expect her to brag about it? NO. I was only trying to give a gift that would be meaningful to her.

However I took this idea and I applied it to my business. I did one thing that has worked like a charm to make my customers feel extremely appreciated, important and valued as human beings instead of just as my customers. This thoughtful approach has earned me many repeat sales. Do I do it for that reason? NO, but it is a nice bonus. The real reason I did it was to show how grateful I am to my customers for giving me the opportunity to serve them.

So instead of having sales I let them know up front if that I will donate any of the dollars off to what is their # 1 non profit organization. Now of course I make the donation in the customers name and nobody has ever told me no. Several have asked me if I would do the same for a second or a third sale? At this point I like to disappoint them (just for a second) and I tell them no unfortunately it is not good on the next sale……..pause, pause,pause I will be donating MORE to them with that purchase. Of course we both have a nice chuckle.

There are several times where I never mention a sale or discount and it works better. I just off- handed ask what organization means the most to them or I figure it out in conversation and I make the donation without their knowledge. Which then of course has them scratching their head asking “why did he do that if he didn’t have to?” In my mind I did have to because anything I can do to show my customers appreciation and how important they are to me is an absolute necessity whether I ever see them again or not.

Start donating on your customers behalf and watch how it impacts your business in every area.

The simple path to make EVERY marketing program successful

SBO’s often think that the primary piece that their marketing program has to accomplish is to get prospective customer(s) to become interested, educated and willing to purchase the product. Here’s a surefire way to get a customers attention faster, better and keep it longer than your competition— DO the one thing that nobody would ever expect, but don’t offend the customer. Get crazy go nuts@!@!!@@! REalize that the beSt marketing, advertising, and sales programs ever created did one thing better than the rest before getting the customer to listen to YOUR message. The get the person to S-T-O-P paying attention to whatever they are doing. It’s called pattern interupt and its is crucial because your goal is their undivided attention and the funniest most creative , and ALMOST bizaarre way you can get it the more business you’ll get and the faster you’ll close sales because you’ll be in that persons forefront when making a decision to make a purchause in your industry. The more crowded the environment the more creative you have to be. Now this doesn’t nessarily mean the loudest. Sometimes taking away and being the quietest is what gets people to pay attention.

Step#1 pull peoples attention away from where it is now.

Step#2 then immediately create the desire to want to pay attention to what you want to say next.

Step#3 after you’ve created the desire then you give your message

here’s a few hints –If you have to compete for somebodys attention you’ve already lost.

Remember first you have to sell–needing undivided attention

Then and only then you say what you trying to say keep it short, Shocking and interesting. Remember the customer doesn’t feel they need your product as much as you feel they need your product–So you win in the delivery not the message.

“If you have a great product but you haven’t go peoples attention YOU will go broke it’s just a matter of when”

however

“if you make somebody enjoy their life a little bit more(maybe making them laugh) they will remember you and will go out of the way because you created interest.”

REMEMBER THIS—-
The more enjoyable you can make their life is the short term the more success you will enjoy in the long term.

MASTERY QUESTION–
“What can I do today for my customers that they wouldn’t EXPECT but would actually ENJOY?”

Customer Appreciation –Great ways to say “thank you” for being a customer

I’ve said before that showing your customers you appreciate them is so much more powerful than saying it. the reason is simple because your backing it up with action. So I want to do a quick little post(I promise lol)on ways that have been successful. So you can get your own appreciation action plan STARTED. Remember this one thing it is not that you have the best idea or most unique but that you start IMMEDIATELY so you can start seeing the dividends. If your looking for personalized ideas email me — tom4change@gmail.com or call me 302-757-0210

• Host a after hours preview party for new product, a new store opening, or just a party to celebrate your gratitude toward your customers. Great example #1
• The more ways that can SHOW your customers that you truely care about them (beyond their purchases) the more appreicated the will feel which leads to the more comfortable they will feel around you in the future. When people say hi to you on the street you are succeeding they want to be around you outside of your business.
• Using customers first names in conversation after the first purchase — There is nothing that sound sweeter to anybody than the sound of their name.
• Learn the first names of your top 30 customers and use them often (for a bonus find wives and kids names also). Like next time they walk through you door or call.
• Saturn (the car company) took all of it’s owners to Great Adventure theme park for a day for $20 (I think) which included free parking, all you could eat barbecue and admission to the park. All for their 10th anniversary.
• Have a presale open an hour hourly to let invited customers only have 1st chance to purchase during a big sale.
• Have a friends and family event where either employees or your best customers get a great coupon(say 20% to 30% off any purchase) to use during a specific time period.
• Send a thank you card for every purchase somebody makes
• Tell your customers that if they have a friend that comes in to make a purchase with in 3 week s and they mention their name you’ll give then a $25 gift certificate to any restaurant they choose
• Send them a birthday card with a gift inside (a pool room I worked with has play two hours for free on your birthday )
• Send out half birthday cards( there is a resturant in my neighborhood that give you half off any meal with regular one purchased during the month halfway to your birthday —The card says Happy HALF birthday)
• Treat every single customer like it’s the first time doing business with you. Putting your best foot forward goes a long way making your customers feel worthwhile
• Go all out an do a few free home deliveries to customers that call in an order offer to bring it to them to save them the hassle of making a special trip
• Donate something in their name to those protecting us or any other charitable foundation
• Sponsor a little league team or a school that your customers kids attend

When people feel appreciated they will go out of their way to reciprocate to you by either purchasing, bringing you new customers or just giving you great ideas to make you even more successful that you already are.

I personally have turned many customers into friends from using ideas and many more like it. The key is to be completely genuine in your approach and let the interaction and the ideas do all the work for you.

What can you implement NOW to show your customers how much they mean to you?

Now to show your employees how much your value them read this.

Do this and make millions in any business

There is only ONE thing you need to do in business as well as life to become anything you could ever dream of. Its something extremely easy to do however its how you do it that makes all the difference. You already know the answer but you don’t realize that it controls everything I mean everything in your life.

The questions that you ask!!!!!!

let me rephrase that– the quality of questions you ask

Your questions determine your outcome in everything you do in your life whether you realize it or not. The reason why most of us don’t have the success we want in our lives is because we are asking for what we do want yet rather we are focusing on avoiding what we don’t want.

However when it comes to business it is a life changer. All the greatest accomplishments in business all had one thing in common. What ever it was the person who was asking it did it in a way no one else was think of YET. If you look back through the greatest business autobiographies they all had asked themselves a question that wasn’t being asked yet. Go out and read read the autobiographies of Ray Kroc(McDonald’s), Harold Schultz(Starbucks) or Walt Disney.  You will see that the way they approached their businesses through the questions the where asking themselves is what made them the giants they ended up becoming.

So what questions are you asking yourself on a daily basis? Are they bringing you closer to your goals or taking you further away from them?

Start asking yourself the questions that will empower you to start achieving the goals for your business and you will see your dreams come true quicker than you could have imagined!! 

What happens IF you don’t sell that customer today?

So often in the different companies I work with they use HOPE as the number one tool to get the customer to come back. That’s right the do nothing to help guide the customer back in. They feel that if the customer comes back then it was meant to be and they did a good job. Well let me tell you a big secret (that you already know) people forget. I do it and so do you there is simply to much we HAVE to remember and our brains aren’t getting any bigger. So no matter how great you, your business, or your product are if that customer leaves and you only have the memory of what the were interested in. Your pretty much outta luck .

I trying to drive this point home because you MUST, MUST, MUST create a follow up system to touch base with those people to remind them of what they like while they were with you. Look at your business–How many people per day are first timers? how many do you sell on the first try? How many people on avg of previous lookers come back in? multiply your daily numbers x 30 for monthly.

Those numbers should make you sick if your interested to increasing profits. In all honesty though even the BEST businesses has a 66% failure rate when looking people that look at you and those who even up deciding to buy from you. Now most business owners are scared to look at what they are missing because they A)don’t know how to do anything with it to improve the circumstances or B)Are doing so incredibly well every day the don’t care, they can’t keep up with what they got(LUCKY DUCKS) Now I am going to drastically change for the better of course by getting you to fundamentally realize one amazing fact.

All you need to do is REMIND potential customers not to forget about you. Yes its sounds really STUPID and EASY but the best things in life are always the simplest ones. This one GEM has made me and every business owner that uses it A TON of money. Look at it this way.
How much is one sale worth to you? two or three? Look at the 66+% of lost sales earlier. You only need one or two to improve your bottom line. Lost customers are pure profit. So create a follow up form(contest entry, profile to serve you, referral credit—if your interested in how tell me). Then use it with every body that you deal with . Then create a follow up system. Send out thank you for considering me immediately after they leave and call them in 3 to 5 days and reintroduce yourself, remind them what they like about the product and then as them if in the past few days have they thought of any more questions.

1st you reminded them. 2nd they’ll feel that you cared enough to call. 3rd you asked if you could help them again which makes them feel important. Buy the way those three simple things aren’t separate they COMPOUND upon each other. They do one big thing get that person to have confidence in your business which WILL bring in more sales.

How to create more business with wasted time

Often times business owners are trying to maximize their most profitable periods(ex Christmas time for retailers) but when you ask them about their slow periods they chalk it up as a loss. They reason that if they look at what their competition is doing and they are slow then that’s just the way the industry is now which is true. However what if you could be bringing in sales while your competition is sitting on their tucus waiting for things to change? Well you can and its easier and much cheaper(can you say FREE) than you may think. First its a matter of changing your thought process when things are slow. Accept this core belief during slow times “If I continue to accept what I have in the past then i’m going to continue to get what i’ve always got no sales during slow periods.”Then get CREATIVE by asking yourself empowering questions to get the goals you want(aka–more customers). Now there are an unlimited number of questions you can ask. Find ones that are open ended meaning they can’t be answered with yes or no or one word answers. Also make sure they are worded for a positive outcome (ex don’t ask how come customers aren’t here? instead ask what can I do now to get more customers in here?). Remember we are trying to find NEW ways to increase sales not to reinforce the reasons why their are no sales. Write down all your ideas and try a few everyday. If your coming up with some crazy ideas your doing GREAT. Some of the craziest ideas work great and your completely thinking OUTSIDE the box of mediocrity which is great. I’ll being doing another post on judging which will work and why.

Just remember–instead of accepting the NORM find new ways to increase foot traffic during slow times and you’ll become more profitable then your competition easily.