The are ideas that I created or have seen others use succesfully. Some you can see but many are intangible. This page will be udpated often so check back to watch these idea list blossom.
1. If you have nightclubs within 10 miles consider just being open from 10pm til 6 a.m. It’s so hard to find agood place to eat after the bars close. Serve the food that doesnt have much competition because they are home sleeping dreaming aboout the breakfast donuts.
2. Offer top 10% of all customers “exclusive dining card” that give them the great perk other patrons never get. It’s so easy to task everything about you customer in order to serve them better on that specially credit card in stead of depending on your memory. If you know times (you could reserve their table for them), large or small parties (proper staff on because you finding out before they show up) how often each month and avg check amount to design promos SPECIFIC for that customer.
3. If you have a reservations list with customers phone #’s –try this it will dramatically increase business if done well–first divide into customers that show and another those that didn’t. The next day around the same call each list –do not show–ask why –go somewhere else, stayed home so you can help them in the future. Then for last night patrons ask them how the enjoyed, met their expectations,anyimprovemnts, then at the end of them a 20 next time coupon for help to make their experience known by you.
4. Get or research (ex 411.com) people addresses that came to you though a reservation –send them a thank you card –handwritten for the opportunity to serve them–I have NEVER ever seen a restaurant do this especially high end ones. You want them to remember you after the food has left their stomach but they still remember that they liked it.
5. Find local business you could team up with for gaining their customers after they’ve shopped long and harder during the holidays. Works great with movie theaters andhighend purchases example furniture shopping multiple stores for best prices and it work to make sure colors and grains match. After a long day have 1/2 dinner on us at this specific restaurant
