The simple path to make EVERY marketing program successful

8 08 2007

SBO’s often think that the primary piece that their marketing program has to accomplish is to get prospective customer(s) to become interested, educated and willing to purchase the product. Here’s a surefire way to get a customers attention faster, better and keep it longer than your competition— DO the one thing that nobody would ever expect, but don’t offend the customer. Get crazy go nuts@!@!!@@! REalize that the beSt marketing, advertising, and sales programs ever created did one thing better than the rest before getting the customer to listen to YOUR message. The get the person to S-T-O-P paying attention to whatever they are doing. It’s called pattern interupt and its is crucial because your goal is their undivided attention and the funniest most creative , and ALMOST bizaarre way you can get it the more business you’ll get and the faster you’ll close sales because you’ll be in that persons forefront when making a decision to make a purchause in your industry. The more crowded the environment the more creative you have to be. Now this doesn’t nessarily mean the loudest. Sometimes taking away and being the quietest is what gets people to pay attention.

Step#1 pull peoples attention away from where it is now.

Step#2 then immediately create the desire to want to pay attention to what you want to say next.

Step#3 after you’ve created the desire then you give your message

here’s a few hints –If you have to compete for somebodys attention you’ve already lost.

Remember first you have to sell–needing undivided attention

Then and only then you say what you trying to say keep it short, Shocking and interesting. Remember the customer doesn’t feel they need your product as much as you feel they need your product–So you win in the delivery not the message.

“If you have a great product but you haven’t go peoples attention YOU will go broke it’s just a matter of when”

however

“if you make somebody enjoy their life a little bit more(maybe making them laugh) they will remember you and will go out of the way because you created interest.”

REMEMBER THIS—-
The more enjoyable you can make their life is the short term the more success you will enjoy in the long term.

MASTERY QUESTION–
“What can I do today for my customers that they wouldn’t EXPECT but would actually ENJOY?”

Advertisements

Actions

Information

2 responses

14 08 2007
Neuromarketing

Good points, Tom. There’s little doubt that attention is a huge factor in advertising effectiveness – the other big part is to hit a positive emotional hot button. While a rational appeal can sometimes work, one that plays to the viewers emotions will almost always be more effective and memorable.

14 08 2007
tom4change

Thank you and how very right you are. Anytime you can use emotions vs. intellect you will have much greater positive affect. The key is what is each persons primary driving emotion that will get them to pay attention. Then how can you continue to make them feel good in order to become memorable to them.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: