Does your neighbor 4 houses down know what business you own?

6 10 2007

Small business owners are always looking for that great idea that will make their marketing and advertising bring more customers to them. Start with yourself and work your way out instead of advertising in some magazine or newspaper and guessing if it will work.

<>When I started in retail sales and management years ago I started with the easiest and least inexpensive way to grow your sales. I went around to all the stores and I introduced myself and told the employees where I worked. Then afterwards if I walked by their store on the way to lunch I always waved saying hi.Now I was doing this at first for many different reasons and creation of sales WASN’T even a goal. It was primarily for safety reasons “I keep an eye on your store if you do the same”–etc.

<>However I noticed that over 20% of the people I talked to never even realized that my type of store was even in the mall they had been working in. Many others came down to buy from me specifically just because I was thoughtful enough to reach out to them. I created SEVERAL employee and family appreciation events that grew my businesses over 10-15 % in profits just by this one activity. How these people gave me great refferals without having to ever ask for one is a whole other topic.

So if you can find time to take a walk through your neighborhood and knock on doors and introduce yourself and your business. If your can’t get another family member to. Don’t try and sell them just introduce yourself and get to know them. Just how they will help you out by returning the favor of you being a good neighbor will make the walk(s) worthwhile. Just watch sooner or later they will come though your businesses front door when they are ready for what you have to offer. They will choose you just because people naturally want to do business with people they know and like.Your neighbor would LOVE to support the local businesses and once you tell them that you own it they will start coming in.

The line” if you build it they will come” from Field of Dreams is absolutely true here. The “it” is the relationship with your neighbors

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