Leaving the lights–ON when you are closed

16 11 2007

Okay so may not all the lights but the one that make you money. Does your business sit in a road? Do you have a sign for your business? I know two REALLY stupid questions right. Have you ever thought about all the people that drive by when your closed? Yet a lot of businesses turn off there sign when they close at night. It maybe saving energy but at what cost is it doing so. I say get a really bright sign that grabs peoples attention at night so they are forced to say “whats that?” Best buy is so much easier to find at night than during the day did you ever notice that? It’s that bright Yellow that grabs your eye.  One of the best things I think for a business is to get a removable letter sign that has your company on top and put a random quote on the bottom(people love short GOOD quotes that are funny–they remember you). Look at your traffic patterns at night on different days to decide which times will have the most bang for your buck.

EVEN better put your website or an 800-number on your sign then track the hits. Ask EVERYBODY how they found out about you –I mean EVERYBODY –the results about how nighttime signage drawing attention may surprise you.

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