Five guys Burgers–Audacity to increase desire

2 12 2007

One of the greatest things about 5 Guys burgers is how in your face upfront they are. First the burgers are made literally right in front of you (imagine if your auto mechanic did that–let you watch what he was doing). Then as your waiting for your order they have at perfect eye level every review of their burgers for all over the US. What that says to me is our burgers are great PERIOD.  Remember I haven’t taken a bite yet but I saying how confident is that–how do they know if I’LL like it? I was ALMOST waiting to prove them wrong because of how OVER the top they are saying they are. I just love the concept –we are so sure you’ll like it that we are willing to show you what others are saying. By the way it’s not one magazine this display covers the whole eating area. The nice part is after you bite into one and you look along those walls  and then you realize how ABSOLUTELY right they all were.

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One response

2 12 2007
Lawn Business

Great post. It’s like this with a lawn business. Customers can watch how a person mows and trims a lawn. They lawn company has to do a good job and I think the 5 burger idea is sensational because it also makes the customer feel important by being able to watch. They can see whats being done right in front of them. Theres nothing to hide. How many of us have wondered who the person that is “out of our line of sight” but are making our food? Cheers.

Chris

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