Promotional Tip#1 — How use your top seller to get a new product the attention it DESERVES

22 12 2007

I just was trying to help a small business owner market a brand new product so people would try it. Now this a product that once they try it once they can decide from there but we thought they would like it. So what I suggested was simple– launch the new product but to take away some of the risk tell the customer that you’ll discount the top seller if they try it. I am going to add here that over 50% of all the customers purchased the top product so the people would be purchasing the top product regardless. This way if they were willing to try something new they could have it at a lower price.

In this case it worked with great success because once people tried the new product they loved it almost as much as the old one. The idea was to generate interest to see if the customer would like it as much as we thought they would or not. The key here is that we were able to speed up the feedback by discounting the favorite product. Now they have two top sellers that don’t compete with each other directly but actually complement each other so now customers come in an ask for BOTH products.

It’s like getting 2 sales for the price of 1.

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23 12 2007
skhulz » Promotional Tip#1 — How use your top seller to get a new product …

[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptI just was trying to help a small business owner market a brand new product so people would try it. Now this a product that once they try it once they can decide from there but we thought they would like it. … […]

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