The best way to get a cash flow going during the unstable economy

8 12 2008

Change your focus now from income to flow. It is extremely rare for anybody to make money in this economy but to stay afloat you need cash flow. So offer a one shot deal where you sell a popular item at only 10% above cost. Do it for 48 hours this weekend. Call all your long term customers and tell them about it. Stress that it is a one shot deal because of the economy and the you would and will never offer it again. Select Comfort did this the past weekend with a 50% off sale. Now I used to work at a “Sleep Number Store” as they never gave anything close to 50% off but they did this weekend and knowing them they marketed this to all customers . All of them know how great a deal it is even though December is a weak month for them. Why?Nobody would buy a bed is December it not a gift purchase but this year with price under a grand instead of 2k I bet people did. I also know what the cost is and that is chopping out a huge amount of profit. However once you own this bed you can’t go back they have the lowest in the industry by a long shot. So long as people keep loving that bed they bed riding out of this impossible economy safely

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