Getting customers to act on what you say… NOW!!!!

15 03 2009

What is the one thing that all people have in common in communication? ¬† Often times we NEVER think of HOW we want to say something we only think of WHAT we want to say. However as business owners we are all in competition for what we want to say to our customers. We all want to say that we have the best service, lowest prices, best quality, or fastest delivery. However everybody says those things but very few deliver and when others don’t deliver it loses it’s magic. Sure you have never tried to use power words just to get a potential clients attention however others have and it cheapen the value of what you are trying to deliver on. One of the things that I like to say is that “you don’t need a degree to start a business”. When I say that to my own clients they know that there are thousands of people that are are trying to make a buck no matter what the cost or implications to your market share. These people are no where near the high caliber of ¬†business owners that you are. You have to realize that in the end you may end up getting the customer after they have ruined their chances( you know those horror stories customers tell about the last guy I went to). HOWEVER they have done major damage in your customers willingness or desire to believe the words that you say because of their actions.

So you have to find more ingeneous ways to communicate your potential and true value to them in ways that those bottom feeders would never be able to understand. don’t try and use the same devalued words find ways to put yourself at a higher level

Let me give you so monumental examples of business that have used this

Fastest Delivery— 30 minutes or your pizza is free {domino’s}

Storage on a MP3— 1000 songs in your pocket–{Apple}

Convenience-We do it just a little bit better WAWA–{Wawa}

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