the Next big thing in business — Advertising revolution

27 04 2009

Marketing and advertising is going thru the biggest changes right now you just don’t see it yet.  Within every failure there is a greater opportunity that rises from the ashes. Right now there many failures that are happening as our world transitions from a physical world into a purely virtual one. we have literally destroyed the value of many of the products that we used to own are now a completely invisible medium. your going from a world where you used to touch and feel things in order to understand their value to a world that is going to completely become dependent on how companies communicate to us why and how things will be valuable. Think about that because it is by far the most mind blowing thing I have  ever written in this blog. You used to judge the value of things by their physical medium and look at this list of the things where  you used to literally “judge a book by its cover” but can’t anymore, CD’s books, newspapers, balancing your checkbook, faxes, hand written letters, waiting AT HOME for a phone call or walking through a shopping mall. Now how are you going to judge the value of things because you are not personally invested? The less involved and invested you are the more dependent you become on the world around you to show you what the value of things are. You want proof –the housing crisis. This is crazy but the whole entire thing was predicated upon changing your belief of what your house was actually worth. Up until that point the value of your home was based on what you could afford with your paycheck but at some point we stopped believing in living in our housing and value of  a lifetime of memories it become a tool of which we could just make incredible money fast. All of the sudden we went around and started looking at looking at how much money we could be making and here is the key we somehow bought into the belief that housing prices were going to continue to accelerate like an Ebay auction. The whole time our income never double but our cost of our houses did and we believed that somehow we were going to be able to afford it. We trusted  what everybody around us was doing and saying we stopped trusting ourselves and what we could afford. So we learned our lesson hopefully but it still brought to the surface a much bigger truth that our lives are going to become more and more or new ways of perceiving value. True value is built on trust and since we learned a huge lesson in who we can’t trust the opportunity  NOW is in learning who we can. The new business model will be based on TRUST since being able to touch is no longer the medium we can judge products on. FOCUS on building TRUST in your communication. Thats why Apple has Microsoft scared. APPLE is based on one thing TRUST of the customer by delivering products that do one thing they ALWAYS work better then you expect.

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The real simple reason why Circuit City deserves to be bankrupt

6 04 2009

I just goes to show you that no matter how big you are as long as you give terrible customer service you will go broke even if you beat (supposedly) you competitors prices. I have never heard anybody tell me a positive experience they had at Circuit City but i’ve seen all there associates ignore customers. I think of all the places i’ve  ever shopped I have never understood why it was alway so hard for their associates to do on simple thing that every other business did. Greet me and ask me if I need assistance BEFORE I have the need for you. From what I’ve seen they mastered the art of IGNORING their customers and look at them now just goes to show you that PRICE isn’t everything but great customer service is cause BEST Buy is still around now aren’t they.