How to stand out from your from your competition this holiday season

23 11 2009

1. Open after dinner on Thanksgiving like have a 9 to  midnight sale. Think about all those shoppers waiting for the next morning why not help them avoid some crowds, get things off the list, and most of all give them a great reason to get them off the off the couch.

2.offer Free delivery and gift wrapping  (within reason)

3. start a list completion service during the last two weeks call you favorite customers and see if there is anything you can help them find then call your friends hopefully other business owners to help them complete their shopping. Customers will love you because you doing something they couldn’t and never expected to get help with from you. Your building goodwill among other businesses by giving them free business they never expected at the peak time. You couldn’t meet the need anyway so you never lost a dime. I guarantee the other business owner and the customer will be going out of their way to help you out when it gets slow like Jan 2010 and isn’t that what we all need to build our pipeline of new sales after the rush is over.

4.Ask yourself the question during ALL slow periods — What can I do to provide my customers the greatest value and deliver it in a way they would never expect?

5.Remember that great service ALWAYS and I mean ALWAYS beats lowest price because with our uncertain economy ¬†everybody has low price but isn’t their service getting worse? Make sure ALL employees have excellent customer service skills I mean way above others.

6 Send out hand written thank you letters just because you care and nobody else is.

7.Differetiate, differentiate, oh yeah differentiate make sure you customer KNOW you not like the competition your a hell of a lot better.

8. Don’t believe the old lowest price wins adage –then why is Apple making a killing? Simple they deliver a better product in a greater way at a higher price

9. find ways to up-sell and cross sell all customers to maximize profits

10. If you need any help with the above –email me at tom4change@gmail.com