Thank you to all the people who believed in me I am expanding this blog

6 06 2011

When I started this blog a few years ago the only thing I wanted it for was a place to store my business ideas so I could use them later. I did absolutely no promotion hell I didn’t even tell my own family it existed until I got to 10,000 hits. I found out that people are really looking for the business ideas that I had in always kept to myself. It’s been a humbling experience to say the least but now going to go out and live my dream of taking these ideas which I have gotten make emails and comments about in the global world instead of just my local one. The number one request that I have gotten in an email message from the readers of this site has been this “how do I apply your ideas to my business? ” I have given limited answers but I want to give more so I have started Impact Business Consultants (website announcement soon) which will allow me to take all my time and energy and focus it on your business. So before I could send you resources I thought would be best but because I didn’t have time to research your industry, business model, or sales and marketing efforts, etc I didn’t get to involved like I do with my local clients because they are paying the bills. I really never offered you my paid services because I was used to meeting my clients in person. However with the attention this blog has gotten very overwhelming. Now over 43,000 views have hit this blog something I never even dreamed of or really focused on. I offering you the same service and some even better than I do now but their will be a cost involved and I will be taking on just a few clients and no competitors in your industry– first come only one served. If you are interested in getting more of a hands on approach where I can guarantee my results please call me immediately at 302-757-0210 or email me at tom4change@gmail.com. I am going to offer my service at a reduced rate because I am looking for the tele or web-based business referrals.

Again I Humbly thank you .You believed in me and have pushed me to believe in myself . I am eternally grateful. 

 

P.S. I’ll be posting now more often so please keep being open and honest with these ideas the success of this blog depends on it





Employee Appreciation–Showing the ones most important to you your gratitude

8 09 2007

The most important thing that all small business owners ask me about is making their employees enjoy coming to work without giving them a raise. In many companies large and small if you were to ask employees if they enjoy coming to work probably a few would say no. Surprisingly though if you ask them why it is NOT what you’d expect to hear as a business owner. It rarely has anything to do with employees feeling that they don’t make enough. It is more about how employees don’t feel that they are appreciated or valued for the job that they do.

The more personal touch you can use for employees the better.Most employees are so wrapped up in their work every day they don’t stop to see the contribution they are making to the big picture. How does what they are doing help to make the company more successful or profitable? Sometimes its because they don’t have the ability to see what other people are doing they are so focused on their task. Take time out to show them how they make a difference as an individual. Celebrate the individual more and the work they do.The unbelievable part is the the business owner much more to lose than the employee because of all the time and the money that have invested in the person. The employees gets to take all that knowledge to their next job.
Whoever came up with that line about employees don’t care about the company was somebody that was to scared to share how successful they where in fear that somebody was going to come and take it from them. Share as much as you can with your employees they will appreciate your openness. Being open with those who work for you have great dividends. One the best is the employees feel more responsible for contributing to the bottom line and give more to the company. When you can show them how they make a difference they will want to make more of a difference.

So there are obvious ways to show employees your gratitude

  • Find out what hobbies you employees have support them
  • Attend their children’s sports games
  • Get together for team gathering outside of work to do things like blow off steam or work on team building trust skills
  • Take those most important to them out for a night on the town
  • When suppliers give promotions or gifts make sure that employees get them as small thank yous
  • Sponsor school sports programs of employees children when looking for local promotional opportunities
  • Get all employees the “Entertainment Book” as s gift-it will cost about $30 yet it has coupons they can use totaling $1000’s

Lesson — If you don’t start show your employees how extremely grateful in your actions every day you run the risk of them leaving you and taking all their great abilities with them.





Do this and make millions in any business

2 08 2007

There is only ONE thing you need to do in business as well as life to become anything you could ever dream of. Its something extremely easy to do however its how you do it that makes all the difference. You already know the answer but you don’t realize that it controls everything I mean everything in your life.

The questions that you ask!!!!!!

let me rephrase that– the quality of questions you ask

Your questions determine your outcome in everything you do in your life whether you realize it or not. The reason why most of us don’t have the success we want in our lives is because we are asking for what we do want yet rather we are focusing on avoiding what we don’t want.

However when it comes to business it is a life changer. All the greatest accomplishments in business all had one thing in common. What ever it was the person who was asking it did it in a way no one else was think of YET. If you look back through the greatest business autobiographies they all had asked themselves a question that wasn’t being asked yet. Go out and read read the autobiographies of Ray Kroc(McDonald’s), Harold Schultz(Starbucks) or Walt Disney.  You will see that the way they approached their businesses through the questions the where asking themselves is what made them the giants they ended up becoming.

So what questions are you asking yourself on a daily basis? Are they bringing you closer to your goals or taking you further away from them?

Start asking yourself the questions that will empower you to start achieving the goals for your business and you will see your dreams come true quicker than you could have imagined!! 





Excellence in business by Tony Gwynn and Cal Ripken Jr

30 07 2007

Today I got to accomplish a dream I’ve been planning for 15 years. See in 1992 I was looking for baseball players to invest in their cards. When I looked at stats I only had an idea of what they had accomplished in the past. I asked the question “what factor of each player would minmize my busting out on the investment? Much like Jim Collins write about in “Good to Great” that underlying principle that makes those companies so consistantly great.  So looked at each player character who they really are, what drives them and what values are important to them? It saved me a ton of money I stopped investing in the short term and started in the long term. They had to have hall of fame potential with a strong character after that I looked at how good they where when they stepped on the field.

I narrowed down to Nolan Ryan, Cal Ripken and Tony Gwynn. However the more I read about Tony the more I realize I wanted to emulate my skills in the business world(at that time just sales skills) on his ethic. He was by far the hardest working guy in baseball up to that point. Even though he was the best hitter since Ted Williams he never had the true talent to suvive at the big league level so he used video and lots of it EVERY DAY to try and perfect his stoke. Just imagine playing in a game everyday then going and watching 4-6 hours of video every night during the season. His individual stats where astounding let me just give you two that to me represents his ability. In a 20 year career he only stuck out 3times in the same game ONCE(remember you get between 4and 5 at bats) and the other his batting average went up substantially with two strikes against him (.458).

My question for you in business is are you getting better in tough time or not? Do you find new ways to get and retain customers, create new products, or make your existing ones more valuble to the customer? Alot of business owners make excuses and say “well the economy is tough right now” Maenwhile there are plenty of others in their industry that make a killing during the same time period. Remember this fact –It’s not about figuring out all the reasons why something can’t happen instead it is focusing on what you CAN do because this roadblock or challenge showed up on your doorstep. Those who create the best ways to do business when times are tough and by far the most successful when things are easy.
I did the same exact thing with my craft I learn one thing new about business every day and apply it to specific situations. Instead of video I like feedback about my presentation from other sales professionals. Or if there is a task I don’t want to do I think of if Cal and Tony’s perserverance  and consider how it would have been already accomplished. This forces me to jump right on it.

In my book EXCELLENCE in business is doing those things you don’t want to and realizing that those things are what will end up making you successful. So often I meet or hear of business owners that fight doing what they arent good at or interested in. The really sad part is depending on what it is it can cost them their business. By the same token I have see others that just say I know I don’t like but without it I won’t achieve my goals and they sit down and LEARN it. The latter group tends to be able to take full advantage of unseen opportunities faster because they know they can handle it. Think of it this way “a challenge is an opportunity that shows up in work clothes”

<>   Thank you Tony and Cal you showed me and 70,000 others the meaning of excellence in how you both lived and played the game. And as you both said to play it with passion, integrity of yourself and your peers, and only focus on the little steps that you take and let the big things TAKE CARE OF THEMSELVES.





The best way to get new customers to trust you FAST.

26 07 2007

Let previous customers tell the story to new customers through testimonials, video, or personal calls of how your product or service has helped them. This works all the time for two very simple and powerful reasons. New customers don’t trust you because as well intentioned as you are in helping them you are jaded by the fact that you benefit directly from the decision. On the other hand your previous customers understand where new customers are coming from. New customer know that old ones don’t benefit from the sales and they believe in the product BECAUSE THEY WANT TO NOT BECAUSE THEY HAVE TOO. That last part is extremely important.

One company that has done this extremely well is Select Comfort creator or the Sleep Number bed(I know you’ve seen those infomercials). I was a sales professional before those TV spots and the number one way they attracted NEW customers was (i’m not kidding here) people that owned the bed literally dragging people (friends, family or whoever they where with) into the store so I could give them a demonstration. The bed sells itself but if customers weren’t dragging in their friends nobody would have tried the bed because they would have been terrified to try something new.

So what can you you do to create ways of getting customers to share their positive experiences about your product?

Don’t feel scared asking your previous customers are dying to help you to become more successful they will jump at the chance to help you out.





The million dollar question!!! ANSWERED–What is on your customers mind?

26 07 2007

This is that question every business owner on the planet is ALWAYS asking. It is the key that unlocks every door in business. WHAT ARE THEY THINKING? So that I can market to them, sell to them , give good customer service to them, get the to buy more and the list is just like the Energizer Bunny is just keeps going and going. It doesn’t need to be said this is the most important question in all of business if not all of life.

These are the answers you’ve been looking for. Now MOST IMPORTANTLY – To make a difference in your business there are a few even more important concepts that you need to understand and implement in order for the answers (there are quite a few as you’ll see) To really have any power. The answers essentially are useless unless you understand what caused the customer to come up with that idea, why the thought exists (it usually has NOTHING to do with you), and most of all what can I do to use any of these answers to make my business successful. Those insights are what I teach my clients to make them successful if you are interested in me helping you please email me at tom4change@gmail.com (sorry shameless plug). HERE it Goes!!!!

  • why should I pay attention to you ?
  • Why am I paying attention to you?
  • what you said I need or I understand
  • I would reeallly like it if somebody could do …..
  • Why should I trust you?
  • What makes you better than what i’m already using?
  • Are you listening to me?
  • Stop telling me your product is so great and show me?
  • How can you add value to my life?
  • What do I need you and your product for again?
  • Show me you appreciate me as your customer
  • Why should I listen to you instead of trying to find more of what was enjoying(music etc)?
  • Give me a great reason stop what I’m doing to pay attention to you
  • Please make a difference in my life
  • Give me something that will make my life simpler, easier, and save me money
  • Why would I choose you?
  • I can only get …….from you
  • I have never had….. before I started coming here

So that should get you started. Most of those are easy and simple and I am going to continually add to this list. I am also going to organize it to show you WHEN the customer is thinking each thought (ex during advertising, customer service , after purchase, before referring a friend–you get the ideas). Now some of the whens may absolutely surprise you cause you don’t realize the customer is thinking that thought when they do. And that alone can make a big shift in your business.