To many resources vs too little when fear hits

18 06 2011

One of those topics business owners don’t consider often enough is their mindset or comfort level when a crisis hits and how many resources they have and how to best utilize them. The problem is FEAR. Fear triggers us to think in terms of scarcity instead of over abundance. We have to learn to plan for these situations BEFORE they occur. Inventory at busy times is great example –what is your plan when you run out of your best seller while you have a line?

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The Social web– how to use Facebook Twtter or MySpace to grow or KILL your business?

24 12 2010

1st you NEED to realize that your business is complete different and should be treated as such then your personal pages. People put up profiles on social websites for a few reasons– get new friends, keep in touch with old friends or have a place to voice your thoughts and opinions among people they like and or trust. HOWEVER– Your business should only be on Facebook, Twitter, or Myspace for  ONE pure Goal– To make money !!!!

This is extremely important because many business owners are  running their personal and business profile the same way and it can ruin your business forever!

and you work this utilizing these methods

3  REASONS–and only 3– 1)To get people to spend more money when they buy (if they buy $10 use it for promos to get them to spend $12 next time) and  2) How to get them to buy what you have more often (if they buy once a month to get them to buy once every two or three weeks ) and lastly 3) how to get one customer to bring in more customers (what is going to cause one person to tell the people they trust or trust them that you exist and they support your business as well — growing a customers circle of influence to benefit you)

For you business realize this what you put on on the web is permanent one and you can NEVER retract it. It is called Caching of a webpage in which your browser saves every version of a website to see this use achive.org the home of Googles Wayback machine.  And what your thing as a funny , cool or neat idea or opinion your OTHER visitors might not  agree with and THEREFORE my chose to NOT use your business because they read such things even though you do. This is a HUGE point for those people that have never used your business in the past and are searching the web to determine IF they are going to use your business today. Think about how often you use review sites to purchase a product to see generally how people feel about it. Its great because they are people you don’t know and there for are mostly just speaking pure about their experience. PEOPLE ARE DOING THE EXACT SAME THING WITH YOUR BUSINESS .

HERE IS THE KILLER OF BUSINESS ON THE WEB YOU WILL never FIND OUT WHO OR WHAT IS CAUSING PEOPLE TO DECIDE NOT TO USE YOUR BUSINESS . SO LOOK AT YOUR REVIEWS, FEEDBACK AND POSTS VERY CAREFULLY EVERYDAY BECAUSE THEY ARE DICTATING THE REAL OPINIONS .

 

IF YOU WANT POTENTIAL CUSTOMERS TO CHOOSE YOUR BUSINESS OVER YOUR COMPETITION email me at tom4change@gmail.com and will show you how exactly drive the web, social media and review sites in your favor .





How to get you customers to want to call you back

18 06 2010

One of the things that I been working on lately is doing some coaching and training for sales professionals and since I thought some of the lessons I’m teaching them you guys could benefit from ……

Let me ask you this what is the ONLY reason you leave a voicemail? Its to get you customers to stop what they are doing and call you back as soon as possible … It is NOT to introduce yourself, help them to remember that you are still there or give them your phone number so they can call when they get around to it.

First is the voicemail is a great sales tool which many people don’t know how to use to get the most from impact from.I’m going to show you what people do wrong, why and the simple way to design a voicemail that invokes the action that you want.  The very first mistake business owners make is that they assume that you can leave voicemails that are like you are calling a family  member and that once they hear you voice they will just call back but you customers are busy and they need a great reason to return your call. So an example of the above  would be “Hi this is ________ from _______ please give me a call when you have the chance at ___________ ” The reason this doesn’t work is there is no reason “why” they should AND your making the assumption that they know exactly who you are which they might not remember you.

You have to give a great reason to call you sometimes it can be something they really want  but even better is triggering a pain point and telling them that you can solve it. The second reason you have to meet is to create action there is no way I know beside screaming “FIRE” to invoke action is to ask a really compelling, evoking and powerful question.

So heres a general example  Hi this is Tom from ____________ and I many customers tell me they struggle with _________   I’m calling to see if looking to overcome this challenge  in the next 30 days, If so give me a call at _____________ or email me ___________. I look forward to hearing from you if this would benefit you. Now thats I a rough and straight to the point but the it gets people to call me back.

Remember this I talk about giving lots of customer value and that what you have to think about when leaving a voicemail — What is the real value the customer is going to get by calling you back? And start with that idea. If you are looking for help in this area I’d be happy to design a voicemail for you that will get a good response and I guarantee the results (contact me at tom4change@gmail.com for rate information)





Five Guys Burgers — How to Absolutely ensure Customer Happiness

4 07 2008

 In yet another great and revolutionary statement “5 Guys Burgers” does it again!!!!   This is the sign in the famous eatery.YOU DESERVE TO BE 100% SATISFIED– If not please inform the manager who will make things right.  I love that last part “WHO WILL MAKE THINGS RIGHT” there is no doubt to what their intent is when it comes to your satisfaction. All small business should adopt this very strong stand when it comes to the customers experience while they are guests in your establishment.





Giving meaningful gifts to your employees to show your appreciation of their hard work

14 12 2007

I’m sure that you would agree the the two most important things in your business are your employees and customers. You know the great ones are rare and hard to find and only after you lost one do you see the impact they created to overall well being of your company. So finding ways to show them how much you value what they contribute to your success as a small business owner is of extremely high importance. If your one of my regular readers you probably have read my other post on customer value so here is the other part of the equation. If you haven’t read my primer on understanding my view points it is here.

I wanted to save this post because this is the time of year most SBO’s are looking for gift giving ideas for the most important people in their business or professional life. Finding unique and powerful way to show employee how much you value them can truly create less employee turnover and a more positive work environment than you may realize until it happens. This is truly something that giving once in the right ways can last you for the rest of the year … and next year. The power to make a difference in someones life with just a small but well thought out token is something that may last for their lifetime you never know. However it has to be WELL THOUGHT OUT _-not expensive to gain full effect. Most employers give bonuses and I say when they see the benefit to this way they wouldn’t never give a bonus again as a way to show employees you care. Why? it’s only money and it will be forgotten about two minutes after its spent so shelf life is a week max. I show you reasons/thoughts, others examples and a simple way to create your own way of starting to give thought–fully. Don’t get me wrong employees should definitely get bonuses but not a way to say thank you but rather as pay for the work they accomplished. The two should NEVER be confused with each other.

So getting back to the gifts– the personal the better shows how much you are really paying attention to them. Try your best to give memories not things. What I mean by that is anybody can get you something off a list so your goal is to be powerful and unique. You want the memory of the experience to last for the next 180 days at least. However if you do have to pick a present get them something that nobody else would think to get them. For example you notice that once every two weeks your co worker goes to the same place for lunch because they like it get them a gift certificate for two lunches at least. You save them money and they be thinking while eating those lunches.

Now for the great gifts the memories. Find favorite activities of hobbies that your employees have. Or sometimes if you find other things they are passionate about. Then give them the experience as a gift. So let me give you an example –I found out that one of my employees favorite baseball player was Tony Gwynn how ironic the same as mine. So I found out when the Padres where in Philadelphia playing the Phillies then I got us field seats. Now for the great part the surprise. When I scheduled I overstaffed he thought it was because of a big shipment coming in. When he showed up I handed him a Padres cap and said lets go needless to say he was blown away. One afternoon that YEARS later we still reminisce about.

Now he was a good employee before but afterwards if their was anything I needed he volunteered –I didn’t even have to ask. I can honestly tell you that $100 gift made and saved me a couple thousand. Now that’s not what I had in mind but after it happened I realize the magnitude of my gratitude combined with my thoughtful gift giving. When ever I do it the benefits FAR outweigh the cost. Whenever I need something my employees want to help me out because they know how much I care, how much of an impact they have and that I’m willing to sacrifice to show them that.

So the lesson is this give with your values and heart instead of just with your money and your company will grow in ways you can never imagine.

AS always if you need any ideas for your employees PLEASE email me — Tom Titlow Jr @ Tom4change@gmail.com





How can you make your customers lives easier this time of year?

7 12 2007

we all how extremely stressful this time of year can be. However for small business owners it can create several opportunities that the benefits of can last the whole next year though. People remember the intangible things you did to create VALUE in their lives. what did you do out of the ordinary for them? What did you give they they couldn’t find anywhere else?( ex muscle relaxation through having a massage therapist on site as a free service on busy days, holding your customers gifts until they find a way to hide them or having a gift wrapping party –you supply the wrapping paper free of charge they get to wrap their presents in a fun environment where they are away from home and getting to network with other customers) I have tons of other ideas for you just email me. The overall idea is this–

In what completely UNIQUE ways can I make my customers lives more fun, less stressful and /or more productive during the holiday season?





How am I making my customer lives better?

28 11 2007

Something that everybody related to your business should be asking themselves everyday. Great answers to this question build solid strong businesses regardless of everything else because your intention is a perfect one. If you don’t know the answer then you better start thinking about it cause sooner or later your going to have a identity crisis with your business that you built from scratch. I’ll explain it if you want me to just ask.