Don’t make you customers have to find you…..

4 10 2007

I just heard a great hint by the guy who created the game “Cranium” — “Take our games to where our customers are, instead of where games are being sold.” So start looking at where your customers are using your product instead of buying your product. You’ll have a much greater chance of communicating positively with a better outcome in a short amount of time. I have used this insight to help launch sales of companies that I have done consulting for into the stratosphere. It so simple and yet hardly anybody ever considers because they are busy following the “proper channels in order to get the product to market”. In today’s sales environment there are no longer any “proper” channels left.

Where are the people that are most likely to purchase your product right now? GO there!!

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