Making money during this financial crisis

4 12 2008

Start by taking everything you  know about business and throw it out. you need to start letting you customer desires dictate your success. Now I’m going to be sharing quite a few insane ideas but they bring the customer BACK into your store. Yes you need insanity because the sanity of the current financial meltdown is keeping people from spending money and not shopping.

#1 — No more set business hours — use Flex traffic hours. What the heck is that Tom? I got this out of my own frustration of being in work at the same time I that they place i want to shop was open. So Monday night i ran over their to check the place out and the closer to 6pm the more customers came in. So he was trying to close when other people wanted to or could shop. now I worked if retail for several years I for the most part people aren’t standing at the gate at 10am. So why not open an hour later to close an hour later? Ask you customer what time works BEST for them to shop. Here is the insane payoff of shift that hour. I work at Clock Tower Place in Maynard Ma which houses thousands of employees with all the businesses here. It’s so big the (yes the job site ) is headquartered there. Now if this guy advertised a 6pm-7pm special to employees of Clock Tower Place he would probably be turning the customers away and make his whole week in that hour. The problem is that people are just getting out of work when he is currently closing his shop. He needs that hour to allow people to see what he has to offer.

#2 Reach out and touch someone— You should be going through the database of all you customers and giving then a courtesy call no high pressure sales or marketing but a consideration call. Just present your and your company and ask them how they are doing let them use you to vent. One of the biggest problems with this crisis is that everyone feels that its only happening to them and those they care about. You reaching out show them that somebody outside their daily sphere of influence is willing to give to them whan everybody else seems to be taking. If you do the opposite of what is causing these people pain you will be bringing them pleasure. Now you might not see it that way because you are not solving their problems but people are just as frustrated because nobody is willing to just listen to what they are going through that your ear is really saving them the heart attack of feeling as though they are alone during this crisis. the goodwill that you build in these conversation will probably go further than any amount of marketing money you ever spend. Remember this ONE rule– your customers really don’t care how much you know but when they know how much you care about their well being they want to reciprocate by giving you business.

#3 Creating outlandish customer interaction opportunities — They best thing about this crisis is that people are REALLY searching for that which is going to help them and the completely unique  message. People are EXTREMELY confused about what ANY financial term means now and since your in business your paying for others greed , misrepresentations and lies so you need to position yourself completely outside the box so people have NO WAY OF COMPARING you to anybody else. Everybody is so ridden with fear right now it is easier for them to protect themselves from the possibility of making a mistake than to consider that you might be the one will to give them exactly what  they want or need. Maybe you can find out what your customer do and offer to trade instead of using cash. Tell them your will to lend based on their longevity as a customer you know that they will get you back when they are able to. give away free stuff if they introduce you to their best friend. Each business  is unique so create a crazy idea that is specific to your customers attention.


Don’t make you customers have to find you…..

4 10 2007

I just heard a great hint by the guy who created the game “Cranium” — “Take our games to where our customers are, instead of where games are being sold.” So start looking at where your customers are using your product instead of buying your product. You’ll have a much greater chance of communicating positively with a better outcome in a short amount of time. I have used this insight to help launch sales of companies that I have done consulting for into the stratosphere. It so simple and yet hardly anybody ever considers because they are busy following the “proper channels in order to get the product to market”. In today’s sales environment there are no longer any “proper” channels left.

Where are the people that are most likely to purchase your product right now? GO there!!